Starry NBA

Starry loved the ‘Ex-Lemon Lime’ character from our Super Bowl spot so much, they asked us to bring him back for their NBA partnership with Giannis Antetokounmpo. Hilarity ensued.

Turns out Giannis is super funny, which led to some super funny and performative social content.

Creative Direction, Writing by Nick Greenberg
Creative Direction, Art Direction by Chris Greer
Directed by Paul Briganti
Created at VaynerMedia